By C.J. Hirschfield
On the day of this writing, 13,464 trays of strawberries were harvested in California, the state that produces 83 percent of the strawberries grown in the U.S. Who picks them? Kids as young as 12.
FRUITS OF LABOR, opening at the height of the season tells the story of an American teenager on the Central Coast whose income is dependent on the fruit, just as her family of five is dependent on her for income. It screens a the Roxie on June 12 and virtually online through June 20 at the 20th San Francisco Documentary Film Festival (SF DocFest). A Q&A will follow.
Sensitively directed by Oaklander Emily Cohen Ibañez, we’re taken into Ashley’s world, where dreams of college seem as fleeting as the beautiful animated butterflies that are sprinkled throughout the film to represent her family’s ties to the natural and spiritual realms.
“How I wish I had a less difficult life,” she says, but she consistently remains stoic and in good cheer, even as she works in the fields by day, and all night at the plant that processes the fruit. Where Ashley lives, twelve people share one bathroom.
Ashley’s world is rife with tension; she acknowledges the truth that other girls don’t have her worries.
Will she be able to afford a dress for the prom?
Will she graduate high school, given the dozens of days she’s missed because of having to work—and sleep?
Is her dream of college out of reach?
Will ICE agents, on behalf of a president fiercely committed to the mass deportation of immigrants, knock on their door to take away their mother, who works as a housecleaner seven days a week?
Will her spoiled younger brother ever step up to help his family?
Described by the filmmaker as “a lyrical meditation on adolescence, nature and ancestral forces, amid the teen’s struggle with poverty,” the film combines scenes of harsh reality with shots in slow-motion of strawberries ripening, and flowers coming into bloom.
The theme of growth is further illustrated by Ashley’s participation in her community’s Justice Garden, planting healthy alternatives to cheap fast foods in a place where many are food insecure.
Ashley is also growing into her own, a beautiful young woman who we instinctively believe is destined to soar, despite her struggles with poverty and the threat of family separation.
It’s the season for strawberries—and for hope.
SF DocFest is held June3-20 at the Roxie Theater and on demand.
Follow FRUITS OF LABOR

Portrait of 4th World Indigenous Media Lab fellows, Ashley Solis Pavon (seated) and Emily Cohen Ibañez. Photographed at the Big Sky Documentary Film Festival in 2020.
DIRECTOR’S STATEMENT
In 2017, I observed a marked uptick in ICE raids in the community. Undocumented adults feared going to their work places–agricultural fields and factories–that were vulnerable to ICE raids. While I was teaching Visual Sociology at UC Santa Cruz, I started a video collective with my college students and local youth activists from families who do low wage work in the fields. I saw the youth in our video collective replacing their parents, working 10 hour shifts in the fields and 8 hour night shifts at a food processing plant.
Ashley was one of these youth.
In Ashley, I saw a young person with a complex and layered view of the world and our global food system. She not only dreamed of a better life for herself but for her entire c o m m u n i t y . I wanted to bring to the screen Ashley’s beautifully rich perspective on nature, adolescence and the ancestors. Myself, a Latinx film director, I brought on a predominantly women of color film team; most of us are children of immigrants.
Fruits of Labor shows the hardships of current farmworking life and the realities of child labor in Califorina, while also making space for more utopian visions that can become our reality. My
approach to filmmaking investigates the truth-revealing capacity of the form through defamiliarizing audiences from passive modes of consuming stories and sharing the filmmaking process with the people in front of the camera’s lens. In Fruits of Labor, I employ experimental elements that make space for magical realism where spiritual forces live in nature and where the extraordinary is entangled with the mundanity of everyday life.
Ashley and I talked about how the film healed both of us–by creating a safe space for the expression of pain, joy, and deep truth. My hope is that you join us in our creative vision for remaking the world into a place that enriches all and regards nature with wonderment and value.
Emily Cohen Ibañez
California
March 2021
“What inspired me to write this song…Well clearly the story of Ashley right? It really stood out to me—well it surprised me when she mentions coming from a family of healers. That spiritual part of her family grabbed my attention so I wanted to partly talk about that spirituality in the song. I also wanted to illustrate the different realities that not only Ashley is living, but also a lot of other people who have to immigrate to the United States live through.” -Denise Gutiérrez
Mexico City, Mexico Winter 2021
“Curame”
Written, Produced, and Performed by Denise Gutiérrez and Yamil Rezc
Cúrame, cúrame, cúrame
Este gran dolor que siento Enséñame, enséñame, enséñame El camino que seguir
Soy un árbol firme Qué da frutos para ti
Cúrame, cúrame, cúrame
Este gran dolor que siento Enséñame, enséñame, enséñame El camino que seguir
Soy mujer
Soy persona
Soy un árbol firme Que da frutos para ti
Cúrame, cúrame, cúrame
Este gran dolor que siento Enséñame, enséñame, enséñame El camino que seguir
Soy mujer
Soy persona
Soy un árbol firme Que da frutos para ti
Heal me, heal me, heal me
This great pain that I feel
Teach me, teach me, teach me
The way to go
I am a strong tree That bears fruit for you Heal me, heal me
heal me
This great pain that I feel
Teach me, teach me, teach me
The way to go
I am a woman
I am a person
I am a strong tree That bears fruits for you
Heal me, heal me, heal me
This great pain that I feel
Teach me, teach me, teach me
The way to go
I am a woman
I am a person
I am a strong tree That bears fruit for you

C.J. Hirschfield recently retired after 17 years as Executive Director of Children’s Fairyland, where she was charged with the overall operation of the nation’s first storybook theme park. Prior to that, she served as an executive in the cable television industry where she produced two series, ran San Francisco’s public access channel and advocated on behalf of the industry. A former writer for Film Month, she also penned a weekly column for the Piedmont Post for 13 years and now writes features and reviews for EatDrinkFilms. C.J. holds a degree in Film and Broadcasting from Stanford University.
Hirschfield currently serves on the programming team for the Appreciating Diversity Film series showing free documentaries in Oakland and Piedmont, as well as on the advisory board of Youth Beat, a youth media training program that provides low-income Oakland students with the tools and opportunities they need to thrive in today’s workforce.
C.J. says, “A good documentary takes us places we never could never have imagined, and changes the way we see the world.”