“I think it has a lot to do with that concept of killing the cool – that philosophy where once something becomes popular it has to be killed, and then you jump onto something else. At the end of the day, it’s really about trend.” – Linh Do
Linh Do tends bar. She has that up-close-and-personal relationship with trends, especially in the spirits world, as only one serving up sought-after intoxications can. I reached out to this wildly intelligent whisky enthusiast because I wanted to learn more about when, how and why Japanese whisky claimed blog, bar, liquor store and conversation spotlight.
