William Castle was cinema’s Abominable Showman—the marketing genius who thought “outside the coffin” to dream up outrageous PR gimmicks like PERCEPTO! and EMERGO! Continue reading

William Castle was cinema’s Abominable Showman—the marketing genius who thought “outside the coffin” to dream up outrageous PR gimmicks like PERCEPTO! and EMERGO! Continue reading
by Charlie Haas
William Castle, B-movie producer-director of sainted memory, occupies the almond in the Venn diagram where Hollywood meets the circus. Continue reading