William Castle was cinema’s Abominable Showman—the marketing genius who thought “outside the coffin” to dream up outrageous PR gimmicks like PERCEPTO! and EMERGO! Continue reading
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The Gift of the Gimmick: A Review of SHOWMANSHIP: THE CINEMA OF WILLIAM CASTLE
by Charlie Haas
William Castle, B-movie producer-director of sainted memory, occupies the almond in the Venn diagram where Hollywood meets the circus. Continue reading
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